Growth Proposal · September 2026
From 2 ads to an always-on sales engine
A Meta + Google ads and Instagram plan for Aprodz Furniture: handcrafted solid wood, made in your own Jodhpur workshop.
Great products. Underpowered marketing.
Taken from the Meta Ad Library, aprodz.com and your Instagram.
Ads run in bursts
Only 2 ads live, spread across two Pages both named "Aprodz Furniture". Wooden Street runs ~49; Furnweave runs 23.
No retargeting
100+ products at ₹6k–₹40k, and buyers think for days. Right now nothing brings browsers back.
Swing ad lands on a mismatch
The page shows a "5% off wooden temples" Ganesh offer, never mentions APRODZ5, has no reviews showing, and took ~6.5s to load.
Instagram doesn't sell
11 reels in 16 days, but 1,297 followers, no comment-to-DM or WhatsApp capture, and a Linktree in the way.
What the next 6 months deliver
Always-on sales
Meta + Google running every day: ~31 orders a month by month 2, ~60 by month 6.
Own the swing category
Make Aprodz the designer swing/jhula brand on Meta. No competitor runs serious swing ads today.
Win the festive season
One Navratri → Diwali campaign with a stronger, time-limited offer across both platforms.
Instagram that brings leads
Comment → automatic DM → WhatsApp → order, so every reel can produce a sale.
Two services, one growth plan
Performance Ads — Meta + Google
- Catalog sales campaigns (Advantage+) + retargeting ads showing the exact products people viewed
- Google Shopping and Performance Max
- A monthly creative test plan
- Landing-page fixes on the pages ads point to
Social Media Management
- Content planned around 4 themes
- Reels and customer-style video production
- Comment-to-DM and WhatsApp automation
- Monthly growth report
Every visitor gets a second chance to buy
1 · COLD ACQUISITION
2 · DYNAMIC RETARGETING
3 · ABANDONED CART RECOVERY
Funnels can be updated as required, to meet the KPIs.
Meta: ₹60,000/month
₹25 cost per click, 2,400 clicks a month. Conversion rate ramps from 0.8% to 1.5% as retargeting and creative testing mature.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Google: ₹40,000/month
₹40 cost per click, 1,000 clicks a month on Shopping + PMax. Combined with Meta: 31 orders / ₹3.72L / 3.7x, growing to 60 orders / ₹7.2L / 7.2x.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Every reel becomes a sales conversation
1 · COMMENT-TO-DM
2 · ENQUIRY TO REPEAT BUYER
Funnels can be updated as required, to meet the KPIs.
What your feed will say
Made in Jodhpur
Workshop videos: wood selection, carving, finishing. Proof no reseller can copy.
Swing & Balcony Stories
Lifestyle reels of swings in motion and balcony makeovers.
Real Homes, Real Reviews
Customer photos and videos, plus the 4.77★ reviews put on screen.
Festive Drops & Offers
Navratri and Diwali edits, limited launches, time-bound offers.
Realistic growth in 6 months
Conservative targets, built on the content you already post nearly every day.
Sample month
- Week 1: Made in Jodhpur, workshop series
- Week 2: Swing & balcony stories
- Week 3: Real homes, real reviews
- Week 4: Festive drop + offer push
These projections are estimates based on industry benchmarks and are not guarantees for results.
What you get every month
Performance Ads
- Campaign setup and daily management
- 8–12 new ad creatives
- Catalog feed kept clean and complete
- Pixel + Conversions API tracking checks
- Landing-page fixes on ad destinations
Social Media + Reporting
- 12–16 reels, 8 posts, 20+ stories
- Comment-to-DM + WhatsApp automation
- Monthly content calendar
- Weekly performance report
- Monthly strategy call
What this costs separately
Everything, one retainer
Ads + SMM + creative, all included. Ad spend is paid by Aprodz directly to Meta and Google.
Onboard with usLet's make this festive season count
Once you're on board, we handle setup, tracking and the first creatives, and your first campaigns go live in time for Navratri and Diwali.
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001
Prepared by Karan Sharma, Sales Head